Discovering my 25-year-old goofy: A story of brand loyalty and experience
I can still picture the excitement of that day in the year 2000 as we prepared for the family trip of a lifetime. We were heading to Florida, Orlando - the land of Disney World, Universal Studios, and all things awesome for a child. But while the thrill of meeting Mickey and riding roller coasters had me bouncing off the walls for weeks, there was one more piece that made the trip extra special: the chance to fly on a jumbo jet, the legendary 747. That flight would leave a la
Oct 16, 20246 min read


Having a whale of a time, our journey to creating beluga
Hello! We're Lee and Ryan, the co-founders of beluga. You're probably thinking, "What's Beluga all about?" and "Why the fascination with beluga whales?". Well, let us take you on a journey! We're here to share the story of how we combined our passions for creativity, sustainability, and - naturally - a love for beluga whales, to create a company that's all about innovation and transformation. It all started at a theme park... We met nearly 15 years ago while working at the sa
Sep 16, 20244 min read






