The power of storytelling: Why we're wired for stories
The stories we tell A few weeks ago, the Beluga team found ourselves standing on Main Street, U.S.A., at Disneyland Paris, utterly immersed in the magic of storytelling. It wasn’t just the rides or the fireworks - it was the way every detail, from the music to the architecture, told a story. Walking through the park, we weren’t just visitors; we were adventurers, explorers, and heroes in our own right. And that’s the genius of Walt Disney. He wasn’t just a businessman, he w
Feb 2, 20254 min read


Discovering my 25-year-old goofy: A story of brand loyalty and experience
I can still picture the excitement of that day in the year 2000 as we prepared for the family trip of a lifetime. We were heading to Florida, Orlando - the land of Disney World, Universal Studios, and all things awesome for a child. But while the thrill of meeting Mickey and riding roller coasters had me bouncing off the walls for weeks, there was one more piece that made the trip extra special: the chance to fly on a jumbo jet, the legendary 747. That flight would leave a la
Oct 16, 20246 min read






